In a time of increasing division and polarization, our organization, consisting of three initiatives, strives to connect people from diverse backgrounds through creativity, sport, and fashion. Stichting Nowruz creates documentaries and carries out projects in ‘unheard places’ worldwide, while SC Nowruz, an indoor football club in Apeldoorn, and Nowruz Wear, which designs (street)wear clothing, each contribute in their own way to our mission of building bridges and fostering mutual understanding.

With our initiative, Nowruz, we aim to create a social community where everyone is welcome. Our name, Nowruz, symbolizes the beginning of a new season, a new start, and literally means: the beginning of spring - a new day - the realization of dreams. We want to inspire people to realize their dreams and develop their talents. Together, we can grow and flourish, just like the rose in our logo.